Watch the video interview of Paul Roetzer here:
Paul Roetzer is the founder and CEO of PR 20/20, a visual marketing agency specializing in consulting work and services for clients around the world. Author of Marketing Agency Blueprint & The Marketing Performance Blueprint, creator of the Marketing Artificial Intelligence Institute, whose mission is “To make AI approachable and actionable for modern marketers, so they can build a powerful competitive advantage with this technology.” And he is the man behind MAICON, a conference for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Which will be in Cleveland July 16th – 18th at the Huntington Convention Center, Cleveland OH.
The MIACON conference is geared towards catering to manager level and above marketers, mainly designed for the individuals who are the drivers of innovation and performance within their organization. For those who are not on the technical side, this event is the perfect opportunity for you to discover the many possible solutions that are needed as well as expose you to dozens of use cases for AI, and the prospect to find a company to partner with. There are countless ‘things’ and ‘tasks’ that could be automated, but there isn’t a tool that’s been built yet.
AI can give marketers and brands the edge they need to get and stay ahead. Marketers who take the initiative to learn and experiment with AI will be able to: drive revenue growth, increase productivity and efficiency, and generate greater ROI on marketing spend.
Things that marketers need the look at are the tasks that take a lot of your time. Find tools that can replace the repetitive tasks. If you spend a lot of time doing email marketing, or social sharing, and when to share them, you can find tools that have already been built to complete those tasks for you using AI. All that’s left is obtaining the software and applying it.
- What is AI?
- How can I use it?
- Don’t be overwhelmed by the idea of it.
Most marketers need to understand It’s largely about making predictions, so anything in your job, when to send emails, what kind of articles to write, what images to use, what hashtag to use. All those things are predictions about what you think is going to work. That is where AI currently excels – making predictions and augmenting what we are capable of doing with predictions. If you can understand that concept, you’re now a step ahead of most people.
“Be curious, explore, get a book, take the next step so that ‘new’ is not scary anymore. Don’t wait another year. You have the chance to be ahead right now.” – Paul Roetzer
In the near term – one to three years, AI will mostly be complementary to humans and the job market. As we are trying to create tools for tasks that most people hate doing anyway and are very time consuming. Currently, are not replacing people’s jobs, we are freeing them up for more time to plan, in the near term most of the changes will be along those lines. After that – the five year plus, it’s anybody’s guess. Machines will get smarter and be able to perform more and more complicated tasks that traditional humans would do.
Fake images and fake content, those are things to worry about because the next election cycle is effectively starting now, that may end up being the biggest story of the entire election. Because you could make a deep fake video about anybody. It could look like them, it could sound like them, and you will have no idea if it was them. The government is currently spending billions trying to build an AI that can tell if a video was real or not. So it’s an AI vs. AI battle we have actually happening right now, and most people have no idea.
A partnership with Goodby Silverstein & Partners made it possible to create a virtual representation of Salvador Dali, at The Dali Museum, and he will interact with you and take selfies with you. What they did was trained a machine on 6,000 hours of footage and images Dail’s face, to recreate his face and voice on an actor’s body, so when someone walks into the museum, they can actually interact with him for all they can tell. They just changed the game; they have created an experience no one could have known could exist without AI.
“AI is the more profound invention compared to blockchain because it gets smarter on its own. It could come up with new paths to do anything. It doesn’t need to be told what to do. AI can learn on a scale that the human mind cannot comprehend. If you want to solve climate change or become an interplanetary species; those are insanely difficult problems to solve that the human mind is not wired to solve them. Machines can, their ability to eventually solve the problem is infinite, it’s based on data and computational power. Essentially, limitless, and that’s why it can achieve things the human mind can’t.” – Paul Roetzer