I recently sat down with Jeff Bermant, CEO of Cocoon MyData to chat with him about the project.
Cocoon is an app that allows anyone being tracked to get a little bit of money in exchange for sharing their data. While the project is extremely young, I think that conceptually it is spot on. As the internet has shifted into an advertising-first economy, it’s important to know the value of our personal data and to not give it away for free.
Check out the full video below:
Overall, I am excited to see what Jeff is able to make possible with this app. Even if the project doesn’t get widespread adoption, it’s clear to me that some people (namely truck drivers) are getting some value out of it that they otherwise would not have been able to extract.
I hope more projects like this come out in the future to challenge the status quo of how we look at our data, and how the internet itself is monetized.
If you are interesting in learning more about the app here’s the website – https://trycocoon.com/
Let me know if you have any other ideas surrounding personal user data like Jeff’s project. I’d love to chat with you about it!