I recently sat down with Jeff Bermant, CEO of Cocoon MyData to chat with him about the project.
Cocoon is an app that allows anyone being tracked to get a little bit of money in exchange for sharing their data. While the project is extremely young, I think that conceptually it is spot on. As the internet has shifted into an advertising-first economy, it’s important to know the value of our personal data and to not give it away for free.
Check out the full video below: